About Us - Our Story – Mixëur - Innovative Kitchenware
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Our Story

Our Story


We all know owning a business is equal to taking humongous risks on everyday basis, whether or not our decisions will have a positive impact on the organization. Therefore, the best decision we’ve made was about 8–9 years ago when we took our first leap over eCommerce, back then in India it was a fancy terminology used by geeks but it also had a scope of exponential growth especially in India whereas the westerns were pretty ahead of us in terms of eCommerce. It all started by selling consumer electronics on new ecommerce platforms. Within 5 Years of Time Span we become India’s top 10 Authorized Seller on Top eCommerce websites in Consumer Electronics. Selling Consumer electronics such as smartphones, laptops, etc had become a household job for us and with experience came mastery in eCommerce.

Last year we came up with a fascinating Idea of starting our own ecommerce venture

The  key USP are 

  1. Genuine Products
  2. Innovative products that  help our customers 
  3. Affordable prices online.

About our Company

Estd. 2000 as Gurumaharaj Computers we ventured in PC sales and service, in 2002 ventured into IT peripheral Distribution. 2006 was a big year as HP appointed us  Regional distributor for laptops, desktops. With all major IT brands with maintained market leadership till 2017. We ventured into Mobile Distribution in 2008 and maintained market leadership till 2017

Our eCommerce Story 

We have seen many eCommerce websites selling cheap and poor quality products for very high prices, so we thought of why not give our customers products that are of High Quality at a Deserved Price with Good Customer Support. After Getting Multiple Feedbacks from various People that they saw a Facebook ad and were Part of Fraud, Someone had to solve this, otherwise no one would feel of Buying Online from Other Websites. Thus, entered and Started Serving our Customers and Giving them Top Priority Support, Superb Quality Product and 10 Days Return Policy.

Out of enthusiasm we started selling on ebay.in  in those days online prices were way higher than general market by 2010 ebay was 10% of our total business, in 2012 we joined hands with Amazon and flipkart by 2015 we were in top 100 sellers on both platforms. 

We won below awards

  • No 1 IT Distributor of South Maharashtra ( Revenue wise )
  • №1 Distributor of HP in South Maharashtra
  • №1 Distributor of Lenovo in South Maharashtra
  • eBay — Highest rated highest revenue seller in electronics category ( All India )
  • Flipkart Bestseller in electronics category Maharashtra region.
  • Best Distributor award from Electro for 4 years in a row

From an investment of 70K in 2000, today net worth of our company is 30 Cr + we have come a long way , we owe this success to our  employees, retailers & Brand executives who have wholeheartedly supported us in good and bad times, 

Our Goals 

To build top quality products that solve real world problems. 

Our Commitment 

Best Quality, Affordable price, Innovative product, Best Customer Support. 

Legal information


GST Number 27ABRPG7637D1ZF
Registered Address GR FLOOR, GAT NO 2325, SATAV WAREHOUSING, PUNE NAGAR ROAD WAGHOLI, PUNE, Pune, Maharashtra, 412207
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